Migraine. The promotion of prescription drugs directly to the public is not allowed in the European Union. But see the Ajovy case in Spain: direct-to-consumer news, the blurred margin between propaganda and information.
15 Mar
It seems that Teva’s commercial strategy includes promoting fremanezumab (Ajovy) to the general public (direct-to-consumer). Vall d’Hebron Hospital (Barcelona, Spain) supports and presents as a novelty something that “offers nothing new”. Such promotion is clearly prohibited by Spanish and European legislation. It is also accompanied by an incredible and constant “apparatus” of pressure on those who “benefit” socially and financially through conferences, consensus statements, guidelines, publications, seminars, and other means.
- In Spain, direct-to-consumer advertising of fremanezumab (Ajovy), February 2026. Migraine.Gérvas J. Madrid, Spain. March 2026. Download article here.




